Introduction to Plastic Gift Cards Printing

Gift cards are an excellent way to give customers an easy way to purchase items in your store or business that they can use again and again. Plastic gift cards are becoming increasingly popular due to their durability, allowing you to customize and print them quickly. To help you get started, here we'll go over why you should use plastic gift cards, the advantages and disadvantages of using them, plus everything you need to know about plastic card printing.

How Do Plastic Gift Cards Increase Your Business?

Plastic gift cards give your customers the convenience of purchasing what they need with ease. A personalized card can show customers your attention to detail and care to make sure their experience with you is as pleasant as possible. Also, since the product is branded to your business, it can increase word-of-mouth advertising.

Advantages of Plastic Gift Cards for Your Business

• More secure - Plastic gift cards are resistant to tampering and difficult to counterfeit, making them more secure than paper cards.
• Reusable - As they are made from durable material, plastic gift cards can be used multiple times and enable you to track usage.
• Increased customer loyalty - Customers appreciate the convenience of a plastic card that can easily be used each time they visit your store or business.

Disadvantages of Plastic Gift Cards for Your Business

• Costly- Plastic gift cards are initially more expensive to purchase than paper gift cards.
• Difficult to save - Since plastic cards do not fold, they take up more space, making it difficult to store them .
• Limited customization - Plastic gift cards are typically standard sizes, limiting your ability to customize them.

Everything You Need to Know About Plastic Card Printing

The process of printing plastic cards involves the use of specialized machinery that embeds a chip, a chip reader/scanner, and a pressure-sensitive film on the card. The chip reader is what allows customers to use their cards at the POS. It also enables you to track usage and monitor customer purchases.

Features of Plastic Card Printing

• Customizable design - You can customize the design and printing of the cards to match your own branding and colors.
• Durable - Plastic cards are highly resistant to wear and tear, allowing them to last longer than paper cards.
• Secure - Plastic cards offer a secure payment solution, as they are difficult to counterfeit.

Benefits of Plastic Card Printing

• Increased customer loyalty - Customers are likely to return to your business if they know you offer the convenience of plastic cards.
• Increased sales - As plastic cards are more durable than paper cards, you can use them across multiple transactions.
• Easy tracking - You can easily track usage and monitor customer purchases using the chip reader.

Pros and Cons of Plastic Card Printing

Case Studies

Case Study 1: DiVinci Sportswear

DiVinci Sportswear is an apparel company that specializes in sports and outdoor clothing. They needed a better way to manage customer loyalty. After researching various options, they decided to opt for plastic gift cards. With these cards, DiVinci was able to offer increased convenience and flexibility to their customers while also allowing them to track and monitor customer purchases.

Case Study 2: The Grand Hotel

The Grand Hotel is a luxurious hotel located on the French Riviera. Recently, they decided to upgrade their loyalty program and looked for ways to make it easier and more convenient for their customers. After considering various options, they opted for plastic gift cards. This allowed them to offer unique discounts and promotional offers to their customers while also providing them with a secure payment option.

FAQs

• Do plastic gift cards expire?

  Yes. Most plastic gift cards have an expiration date of two to three years from the date they were issued.

• What is the best way to store plastic gift cards?

  The best way to store plastic gift cards is to keep them in a cool, dry place. It is also important to keep the cards away from moisture and direct sunlight.

• How can I design my plastic gift cards?

  Most plastic gift cards can be designed and printed using a computer or a specialized printing machine.

Mistakes People Make When Using Plastic Gift Cards

• Not reading the terms and conditions - Many people forget to read and understand the terms and conditions of the card before using it.
• Not keeping the card secure - Plastic gift cards are very secure, but it's important to keep them safe from theft or fraud.
• Not tracking usage - Plastic gift cards enable businesses to track usage and monitor customer purchases. It's important to do this to ensure that the cards are being used as intended.

Best Practices for Using Plastic Gift Cards

• Ensure that the terms and conditions of the card are understood before use.
• Keep the card in a cool, dry place and away from moisture and direct sunlight.
• Design the card to match your own branding and colors.
• Track usage and monitor customer purchases to ensure the card is being used as intended.
• Provide customers with a secure payment option to ensure their data is safe.

Final Notes

Plastic gift cards are becoming increasingly popular due to their durability and convenience. They offer businesses a secure payment solution and enable them to customize and track usage. With the right design and printing, plastic cards can increase customer loyalty and sales. Just make sure that you take the time to understand the terms and conditions of the card before use and keep it secure from theft or fraud.