Gift Card Printing

Introduction

Gift cards are one of the most popular options for customers looking for something special to give to their friends and family. Printed gift cards are a great way to increase loyalty within both regular and new customers, and can be used as a powerful marketing tool for a business. In this article, we'll explore the features, benefits, and common mistakes associated with gift card printing.

Plastic Cards

Plastic cards can be printed with any design, text, or images provided by the customer. This allows for a much wider range of possibilities compared to traditional gift cards that are printed on paper. Plastic cards can be customised to look slick, contemporary, or eye catching, or you can get creative with the design and use special features such as embossing, metallic foiling, or thermography.

Features

• Full colour, high quality printing
• Wide range of customisation options
• Special features such as embossing, metallic foiling, or thermography
• Printing on a wide range of card materials, such as PVC, PET-G, ABS, etc

Benefits

• Increases customer loyalty
• Improves brand recognition
• Creates a memorable gift experience
• Easy to design your own cards

Pros Cons

Pros: Printing plastic cards offers unlimited possibilities in design, features, and card materials. They're also more durable and long-lasting than paper cards, meaning they'll have a much greater impact on the customer.

Cons: Tower costs are normally much higher than paper cards, and there's usually a minimum order quantity you need to order before you can get your cards printed.

Case Studies

Case Study 1: Gift Card Printing for a Coffee Shop

A local coffee shop wanted to increase customer loyalty and improve their brand recognition, so decided to invest in printed gift cards. They printed plastic cards that featured their branding, as well as their signature menu items which not only looked great, but also served to remind customers to come in and order their favourite caffeinated treat.

Case Study 2: Gift Card Printing for an Apparel Brand

An apparel brand wanted to give their customers something special, so decided to invest in printed gift cards. The plastic card featured their signature style and design elements, as well as their company logo which was printed using a metallic foil, creating a memorable experience for customers.

Case Study 3: Gift Card Printing for a Hair Salon

A local hair salon was looking for a way to increase customer loyalty, so they invested in printed gift cards. The plastic card featured a modern design, as well as vibrant colors, and embossing which created a unique texture and look. They also included their signature hair treatments and styling options as a reminder for customers to come in and try them out.

FAQs

Q: What materials can the gift cards be printed on?

A: The cards can be printed on a wide range of card materials, such as PVC, PET-G, ABS, etc

Q: What kind of design options are available?

A: There are unlimited design possibilities available, with options such as embossing, metallic foiling, or thermography.

Q: How long does it take for the cards to be printed?

A: The time frame for printing varies depending on the quantity of the order and the complexity of the design, but most orders can be completed within 10-15 business days.

Mistakes People Make

• Not ordering enough cards
• Not designing the cards with a strong focus on the brand
• Using low quality materials
• Neglecting to include a call to action on the cards

Best Practices

• Create a memorable design that reflects and amplifies your brand image
• Make sure to order enough cards and choose the best quality materials
• Choose features that will create an interesting tactile experience
• Include a call to action on the cards to encourage customers to return

Final Notes

Printed gift cards offer a great way to increase customer loyalty and improve your brand recognition. By carefully considering the design, features, and card materials, you'll be able to create a memorable experience that your customers will remember for a long time.