Rediscovering a Lost Art: Plastic Postcards
Introduction to Plastic Postcards
Plastic postcards are a great way to send a customized, branded message to your customers. Not only are they attractive and affordable, they are also highly durable and long-lasting. Not only can they be used to advertise a business or product, they can also be used for a variety of purposessuch as mailing out coupons, loyalty cards, or thank you cards.
Features of Plastic Postcards
Plastic postcards offer a unique way to display your message, as they are printed on durable plastic, often in large sheets that can be cut into individual cards. The cards can be printed on both sides, offering plenty of room for your custom design. The plastic material makes the cards waterproof and long-lasting, creating a direct mail piece that stands out from paper postcards.
Benefits of Plastic Postcards
There are several benefits of using plastic postcards as part of your direct mail campaigns. First, plastic postcards are more durable than paper postcards and will not easily be damaged by water or mail handling. Because of their durability, plastic postcards are ideal for direct mail campaigns that last longer than traditional paper postcards. Additionally, plastic postcards are customizable and can be printed on both sides for maximum exposure, allowing you to include information about your company or product, as well as contact information and promotional codes.
Pros and Cons of Plastic Postcards
Like any marketing tool, there are some pros and cons to plastic postcards. On the pro side, they are highly durable and can last for much longer than regular paper postcards. Additionally, they can be quickly and easily produced and can be customized with logos, designs, and even text. Finally, plastic postcards can be printed on both sides in large batches without additional cost.
On the downside, plastic postcards can be expensive to produce, especially if you require color printing on both sides. Additionally, their size and weight can be a challenge for direct mail companies, who may have difficulty accommodating the thicker cards. Finally, because of their weight, plastic postcards may require additional postage.
2-4 Case Studies with Plastic Postcards
Case Study 1: A food delivery business used plastic postcards to advertise their services to new customers in their area. The postcards featured a large coupon on the front, with information about the business and its services on the back. This strategy increased the customer base by 20% within one month.
Case Study 2: A sporting goods store used plastic postcards to publicize an upcoming event. The postcards featured an image of the store and all of the products that would be featured at the event. This strategy was successful in attracting more customers to the event, and the store saw an increase in sales.
Case Study 3: An online store used plastic postcards to advertise a promotion on their website. The postcards featured an image of the product, along with a promotional code that customers could use to get a discount on the product. This strategy was successful, resulting in a 20% increase in sales.
Case Study 4: A small business used plastic postcards to publicize a new product launch. The postcards featured information about the product, along with discount codes for customers. This strategy was successful, resulting in an increase in sales of the new product.
Frequently Asked Questions (FAQs) about Plastic Postcards
Q1: How long will plastic postcards last?
A1: Plastic postcards are much more durable than paper postcards, and can last for years. With proper care, they can last significantly longer than paper postcards.
Q2: Are plastic postcards waterproof?
A2: Yes, plastic postcards are waterproof and can withstand moisture. This makes them ideal for direct mail campaigns.
Q3: Are plastic postcards more expensive than paper postcards?
A3: Yes, plastic postcards tend to be more expensive than paper postcards. However, the cost is often offset by their increased durability and longevity.
Q4: Can plastic postcards be printed on both sides?
A4: Yes, plastic postcards can be printed on both sides. This makes them ideal for campaigns that require maximum exposure.
Mistakes People Make when Using Plastic Postcards
One of the most common mistakes people make when using plastic postcards is failing to consider their size and weight. Plastic postcards are significantly thicker than paper postcards, and can require additional postage if they are being sent via mail. Additionally, some mail carriers may not be able to accommodate the thickness of the cards, and customers may need to use a different mailing provider.
Another mistake often made is not taking advantage of the full customization capabilities of plastic postcards. While they can be printed on both sides, many people choose to only print their design on one side. However, this limits the impact of the card, as only one side can be seen by the recipient.
Best Practices for Using Plastic Postcards
To ensure a successful plastic postcards campaign, there are several key strategies to keep in mind. First, consider the design and layout of the card before sending it out. Ensure that both sides of the card are full of interesting and relevant information that the recipient can use. Additionally, consider the cost of the cards when determining the size and quantity of postcards to send.
It is also important to consider the weight and size of the card. Many mail carriers may not be able to accommodate the thickness of plastic postcards, so you may need to use an alternative mail carrier. Additionally, make sure to add any additional postage that may be required, as failing to do so could result in the cards not being delivered.
Plastic postcards are a great way to send a custom, branded message to your customers. They are highly durable and waterproof, making them ideal for direct mail campaigns that require a long-term solution. Additionally, they offer a unique opportunity to customize the design, with the ability to print on both sides for maximum exposure. While plastic postcards can be expensive, their durability and customization capabilities often offset the cost. With the right strategies and best practices in mind, plastic postcards can be an effective way to reach new customers and drive sales.